Whether
I’m taking pictures for marketing materials, positioning signs I have created,
or taking a quick stroll on my lunch break, there is a decent chance that one
has seen me around one or more of our Goodwill locations. My name is Zach
Knight and I am Goodwill’s new Marketing Specialist. I can briefly be
summarized as a 23-year-old Penn State graduate who has a love for marketing
and a knack for music.
Having always been involved in music to
some degree, I decided to pursue my hobby with a more serious approach
approximately six years ago. I found myself in a more professional recording
studio, playing bigger shows, and expanding “my brand” to all platforms of
social media. In the midst of having the desire of achieving some sort of
musical success, I was left figuring out ways to promote myself on the largest
level I could on the little budget and few resources I had. Over time, I was
able to acquire small but favorable success through my self-marketing
endeavors, obtaining over 1.3 million views on YouTube, shooting a couple music
videos, and having my songs globally played on store playlists in popular retail chains such as
Abercrombie & Fitch. Throughout these attainments, it had completely gone
over my head that what I was doing was in fact, marketing. I loved everything
about the promotional and marketing aspects of things and seeing exactly how
far I could run with them. When it came to choosing my (final) major while
completing my undergraduate degree, I didn’t even have to think twice.
I graduated with a marketing degree from Penn State in December
of 2015. Post-graduation, I had spent nearly six months searching high and low
for a marketing position that seemed to also have been searching for me as
well. I was hired as Goodwill’s Marketing Specialist towards the end of May
2016, and it has since been nothing but the most fulfilling occupation in more
ways than one. Goodwill promotes a hand up, second chances, and building
self-sufficiency; all principles and ideologies that align with my own. Since
the beginning of my employment, I have been privileged to meet a countless
number of people and hear stories on how Goodwill has helped change their life
around and get them back on their feet. Directly or indirectly, I know my
efforts here at Goodwill will contribute to these stories, and I am more than
eager to see the ways in which that will be done. At the end of the day, the
turnaround we see from clients and program participants is what keeps us, the
Goodwill staff, inspired; that’s what keeps us fulfilled.